Astroturfing And The Animal Rights Charities Wars

As the election season begins in America the races on both sides rev up the mudslinging, propaganda,spam and astroturfing are reaching alarming levels and the need to protect the general public from astroturfing grows ever more urgent.

Astroturfing and Politics are quite complementary bedfellows to each other and just this year alone have been brought to light,exposed as such yet for some reason the general public aka the electorate has demonstrated a level of ambivalence that I frankly find frightening.

Now, having said that, I would like to turn the focus of this article to astroturfing within political and social cause charities and activism but mainly social cause activism as we just recently covered astroturfing in politics in a previous article

In our process of selecting a social cause and charity we decided to look into the international animal rights activist charities mostly for no other reason than their almost religious passionate demeanor,it’s potentially dark underbelly,controversial nature and the mean school playground bully like behaviour of some of it’s members in their use of astroturfing for recruitment, and attacking rivals

So, lets now have a look at what is called the dog meat trade which is an underground black market and a gray legal area which involves the import and export of dog meat as gourmet delicacy mostly in Asia/The Orient but it does also exist in the US and EU.

Obviously many people in the west will have objections to this and in this writer’s opinion I have to say that most of these are more cultural than moral.

Let’s take a look at how astroturfing works within these charity wars

So let us look at the No To Dog Meat Foundation,Animals Asia,who is no to dog meat (dot com),charityobserver and a dubious character called Mrs Yang

The No To Dog Meat Foundation was established in 2013 for the sole purpose to bring awareness and help end the trade, fair enough if you are into that sort of thing and have the time for it  and seems like a genuine and heartfelt organisation

Equally seemingly genuine and heartfelt is Animals Asia established in 1998 and they seem to have a broader scope of interests and activities as the above mentioned charity

Now here is where it gets interesting.

Whilst they all seem to have much in common there are two websites complete with forums ( and remember what we have learned about forums as an invaluable astroturfing tool)

  1. who is no to dog meat
  2. charity observer

In both cases they have complete twitter and facebook accounts which include celebrity endorsements  but they both seem to me and in my opinion to have the common primary focus on discrediting their rivals.

Which brings the following questions to mind

Who are the people behind these? and why would they feel compelled to launch astroturfing campaigns against what one would logically think should be allies with a common cause?

Are these websites front groups for a larger charity?

Are these websites front groups set up by the dog meat traders themselves to astroturf smear and intimidation campaigns against legitimate genuine organizations that threaten their businesses and bottom line?

So  many questions that need an answer to and the research is currently being conducted the purpose of these articles is to uncover and discover the numerous and nefarious ways.motivators and manners in which astroturfers operate and astroturfing occurs and if you are a regular reader you know that the primary purposes of astroturfing are always linked to ultimate financial, political gain and at times the obfuscation and occultation of criminal activity.

The purpose of this new series of articles is to educate you the consumer and we chose animal rights charities in part because they are incredibly popular and if you chose to support one of these be it with your money or time it is important that you are at least aware of  who and what you are really supporting and endorsing so while we continue to investigate please have a look below at our list of four ways to detect an astroturf campaign’

It’s important to recognize that astroturfing is about volume. If you recognize some of these patterns in specific social media profiles, but they are not part of larger movement, you’re likely not dealing with astroturfing. At worst, you might have a run-of-the-mill troll. In order of least to most complicated, here are four patterns to look for when identifying an astroturfing campaign.

1. Chickens and Eggs.

The surest way to identify an astroturfing campaign is the sudden appearance of “eggs”–brand new twitter accounts that don’t even bother to upload a unique profile image. This is so easily recognized that many reputation management firms register and hold accounts, creating the appearance of age. Some will even be kept active, so that it’s not immediately apparent that the account is essentially nonexistent. Some will created profiles and upload images, but they will be generic and the same picture may be shared across many accounts. If you’re suspicious, run a google image search against their profile image, if it comes up from dozens of different sources, you’re probably dealing with a fake account. Finally, do they link to profiles on other platforms, their own webpage, or other sources that suggests their existence transcends a single social network? If not, proceed with skepticism.

2. Jerky Behavior.

Not just rude behavior, but inconsistent. Social media is all about people having conversations. People like to talk to their friends. People contain multitudes. A profile that only engages on a single topic may just be a true believer, but it is rare for someone to engage in nothing but a single issue. Check their replies. Do they actually have conversations with other people about unrelated topics? If not, that’s a strong indicator that they aren’t genuine. Do they post original content, or is it always links to something specific about the same issue? Do they have tens of thousands of tweets but almost now followers? Is everything they say a reply to different people about a solitary issue? If so, they might be…

3. Spawn Camping.

In video games, spawn camping is when you wait at spawn points for players to re-materialize after they die so that you can kill them again before they get a chance to grab better weapons. On social media, spawn camping involves monitoring specific links, hashtags, or keywords, and immediately engaging anyone who attempts to post a position contrary to your own views. For persona and reputation management firms, spawn camping is a critical tool, specifically when it comes to link sharing. You can identify spawn campers by their behavior; when you post a link to a contentious (or sometimes not so contentious) issue, if a profile that doesn’t follow you immediately responds with contradictory information before your original post has been retweeted or shared, you’re dealing with a spawn camper. At their most frustrating, you may end up facing off against a sea lion, who’s superficially polite approach leads to an unyieldingly obnoxious conversation.

Not all spawn campers are astroturfers, but most sophisticated astroturfing campaigns will utilize spawn campers.

4. Conversation shifts.

This is perhaps the most challenging pattern to identify, as it requires you to have in-depth knowledge of the subject matter. Often the goal of an astroturfing campaign is to change the conversation, shifting it away from issues that reflect negatively on their client and towards more positive activities. If, for example, in an ongoing conversation about marine mammal welfare, numerous social media profiles (that happen to fit the above three patterns) begin talking about an unrelated though thematically connected issue, say cleaning up crab traps (which so happens to be something the party facing criticism does well), than it’s extremely likely that someone has decided that they need to change the conversation en masse in order to deflect criticism. This is almost certainly the case if the secondary topic appears in the online conversation seemingly inexplicably, absent any major new content pushing it forward. If you are fluent in the topic being discussed, and all of a sudden a large portion of the participants appear to be talking about something only tangentially related, you can bet your Star Wars cards that a reputation management firm advised their client to change the subject.

These are, by no means, foolproof guidelines (though I generally assume that genuine social media profiles that somehow manage to line up perfectly with the behavior of managed personas tend to not be worth engaging with, anyway). Just because someone spawn camps, or has a brand new profile, or wants everyone to talk about something else, doesn’t necessarily mean that they are managed personas acting in concert for an astroturfing campaign. But when multiple behaviors occur in aggregate among multiple profiles, you can be pretty confident that your are caught in the midst of an astroturfing campaign.

Also I feel it necessary to revisit the four types of Astroturf and Spam from a previous eds techreport article:

  • 1 ) Organic Spam this is basically a rather innocuous  form of spam and happens when robots crawl the net and gather information. You might see some of this happening when one types “cookie” in the search engine and results for double chocolate chip dough comes up
  • 2) E-mail spam which is the most common and known
  • 3) “piggybacking” which is intended not to sell a product but improve search engine ranking
  • 4)Citation spamming . This is the illegitimate or improper use of citations, footnotes or references. Citation spamming is a form of search engine optimization or promotion that typically involves the repeated insertion of a particular citation or reference in multiple articles by a single contributor. Often these are added not to verify article content but rather to populate numerous articles with a particular citation. Variations of citation spamming include the removal of multiple valid sources and statements in an article in favor of a single, typically questionable or low-value, web source. Citation spamming is a subtle form of spam and should not be confused with legitimate good-faith additions intended to verify article content.

Only time will tell what will be discovered behind The No To Dog Meat Foundation, Animals Asia and the rest of these niche animal rights charities.

After all we have in time discovered and uncovered how astroturfing and spam campaigns for products and re sellers on Amazon operate,how corruption is rife in political lobbyist groups for specific industries as well as their methodology.


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